Baseline
Essential vitamins and minerals calibrated to your genetic baseline, the foundation every formula starts from.
Nutrigenomics, made personal
Nutrition, drawn from your DNA.
Your biology already knows what it needs. We read it, and build a single formula from what we find.
Meet your code
Three billion letters. All yours.
The most personal data that exists, written the day you were conceived and unchanged ever since.
It's full of traits
Every trait, written in.
How you activate folate. Make vitamin D. Process stress, fat, caffeine. Each one spelled out in your genes.
We read what matters
200+ markers. Decades of research.
We focus on the variants with the strongest published links to what your body can actually use.
One answer
Then we answer them — in one bottle.
Not a shelf of guesses. A single formula, blended for exactly one person. You.
How it works
Four steps to your formula.
Step 01
Order your kit
Included free with your membership. A simplified DNA collection kit arrives at your door in 3–5 days.
Step 02
Swab and send
A 30-second cheek swab. No blood, no clinic visit. Seal it, drop it in the prepaid return mailer.
Step 03
We analyze your DNA
Our CLIA-certified lab genotypes 710,000 data points. We evaluate 200+ curated markers across 10 categories.
Step 04
Your formula arrives
One custom-blended bottle, manufactured for your biology at an NSF cGMP facility. Shipped to your door.
The science
Built on genomics,
not guesswork.
Every person carries unique genetic variants, called SNPs, that affect how they absorb, process, and utilize nutrients. A variant in your MTHFR gene might mean you need active folate instead of folic acid. A VDR variant could mean your vitamin D requirements are higher than average.
We evaluate 200+ curated SNPs across 10 categories, from methylation and inflammation to lipid metabolism and oxidative stress. Each marker maps to peer-reviewed research connecting genotype to nutrient need.
The result is a formula that isn't based on population averages. It's based on you.
Verified credentials
CLIA
CLIA
Certified Lab
#26D2106631
CAP
CAP
Accredited
Pathology standards
NSF
NSF
cGMP Certified
Manufacturing
Genotyping performed by Dynamic DNA Labs (CLIA #26D2106631, expires 2027). Manufacturing by Personalized Nutrients at an NSF cGMP-certified facility in Sisters, Oregon.
99.82%
Genotype call rate
99.99%
Reproducibility
The full panel
Ten categories.
Over 200 markers.
Every formula is read from the same panel — from methylation and inflammation to lipids, glucose, and oxidative stress. Hover any slice to see how the panel is weighted.
Hover a sector to explore, figures illustrative of the Trait panel composition.
Your formula
One bottle.
Only yours.
Not a pill pack. Not an off-the-shelf multi. A single formula, compounded for the variants in your genome — with your name on it.
TRAITYourformulaPERSONALIZED DAILY FORMULA90-DAY SUPPLY
Custom-blended
Manufactured individually, for one person.
Active forms
Methylfolate, chelated minerals, bioavailable actives.
Dosed by your DNA
Every milligram traces to your genotype.
One bottle
A whole shelf of guesses, replaced.
What’s in your bottle
Six pillars,
one coherent formula.
Performance
Targeted support for energy metabolism, mitochondrial function, and cellular efficiency based on your oxidative stress profile.
Energy
B-vitamin forms matched to your methylation genetics, plus CoQ10 and metabolic cofactors tuned to your biology.
Immunity
Anti-inflammatory and immune-modulating nutrients selected from your IL-6, TNF, and CRP genetic variants.
Longevity
Antioxidant defense, cardiovascular support, and cellular repair, informed by your SOD2, GPX1, and vascular SNPs.
Metabolic
Glucose regulation, lipid metabolism, and weight management nutrients matched to your TCF7L2 and FTO variants.
How your formula gets built
Four real variants. Four real adjustments.
These are actual SNPs from our panel. Scroll through to see how each one changes what ends up in your bottle.
M
MTHFRrs1801133
Detected variant: C677T (CT or TT)
Readout — Reduced folate cycling
Action — Switch folic acid → active methylfolate
V
VDRrs2228570
Detected variant: FF (FokI variant)
Readout — Lower vitamin D receptor response
Action — Titrate cholecalciferol above base
P
PEMTrs7946
Detected variant: AA
Readout — Weaker endogenous choline synthesis
Action — Add choline (non-base ingredient)
S
SOD2rs4880
Detected variant: CC
Readout — Mitochondrial oxidative vulnerability
Action — Add mitochondrial antioxidant stack
Your formula, building now
One bottle,
shaped by your DNA.
5-MTHF (active folate)
via MTHFR C677T
Vitamin D3
via VDR FF
Phosphatidylcholine
via PEMT AA
CoQ10 + NAC
via SOD2 CC
Illustrative example. Your real formula is generated from your complete ~200-marker panel, often 12-20 targeted additions layered on a foundational base of essentials.
The research
Decades of peer-reviewed evidence. Cited, not invented.
Every SNP in our panel and every nutrient we recommend traces back to published research. A representative sample of what our rules engine is built on:
Methylation
“Genetic variation in the MTHFR gene (rs1801133) substantially affects folate metabolism, with TT homozygotes showing ~30% reduced enzyme activity vs. CC.”
Frosst P, et al. Nat Genet. 1995; 10(1):111–113. PMID 7647779.
Personalization works
“Disclosure of nutrigenomic test results changed dietary intake in a 1,000-participant RCT, confirming individuals act on personalized genetic guidance.”
Nielsen DE, El-Sohemy A. PLoS One. 2014; 9(11):e112665. DOI 10.1371/journal.pone.0112665.
Vitamin D
“VDR polymorphisms (BsmI, TaqI, FokI) modulate vitamin D-driven calcium uptake and bone density, supporting genotype-informed vitamin D dosing.”
Uitterlinden AG, et al. Gene. 2004; 338(2):143–156. DOI 10.1016/j.gene.2004.05.014.
Omega-3 metabolism
“FADS1 (rs174546) variants explain meaningful inter-individual differences in omega-3 conversion efficiency from ALA to EPA/DHA.”
Schaeffer L, et al. Hum Mol Genet. 2006; 15(11):1745–1756. DOI 10.1093/hmg/ddl117.
Glucose regulation
“TCF7L2 (rs7903146) is the strongest common genetic predictor of type 2 diabetes risk, a tier-1 SNP for glucose-pathway nutrient support.”
Grant SF, et al. Nat Genet. 2006; 38(3):320–323. DOI 10.1038/ng1732.
Field overview
“Personalised nutrition is more effective than population-level dietary advice when grounded in validated biomarkers, including genotype.”
Ordovas JM, Ferguson LR, Tai ES, Mathers JC. BMJ. 2018; 361:bmj.k2173. DOI 10.1136/bmj.k2173.
These are six of hundreds of papers our rules engine pulls from. Trait does not invent science, we apply what’s already been validated, to the specific variants in your genome.
Citations are provided for transparency. None of the referenced researchers are affiliated with or endorse Trait. Sources are publicly indexed on PubMed and via DOI.
Our founders
An activist and an operator,
tired of supplement guesswork.
Calum Worthy
Co-Founder · Director · Brand
Actor and climate activist. Has spent years working with Al Gore’s Climate Reality Project and Bono’s ONE Organization on public-health access. Co-founded Trait because personalized nutrition shouldn’t be a privilege reserved for clinics and longevity protocols.
Andrew Jenkins
Co-Founder · President
Entrepreneur and business leader with board, executive, and advisory experience across technology, energy, education, and film. As CEO, scaled an e-commerce company from six-figure to eight-figure revenue in three years, and has founded, scaled, and sold a company. Co-founded Trait to close the gap between what genomic science already knows and what the supplement industry actually delivers.
“Everyone deserves to know what their own biology is asking for. DNA-based personalization shouldn’t sit behind a concierge-clinic paywall.”
The membership
Built for one person. You.
The same lab-grade DNA panel, the same SNP-to-nutrient engine, and the same custom-blended formula, built from the variants in your own genome. No quizzes. No guesswork. No one-size-fits-all.
Every number on this page is something you can verify, from our lab partner’s call rate to the published studies behind your formula.
99.82%
Genotype call rate
Dynamic DNA Labs, CLIA-certified lab partner
200+
Curated markers
Filtered from ~710,000 genotypes per sample
450+
Ingredients available
NSF cGMP manufacturing, Personalized Nutrients
1 bottle
Per customer
Custom-blended, not pill-packed
Questions
Frequently asked.
We send you a simple cheek swab kit, no blood draw, no clinic visit. You swab the inside of your cheek for 30 seconds, seal the sample, and mail it back in the prepaid envelope. Our CLIA-certified partner lab genotypes approximately 710,000 data points from your sample. We then evaluate 200+ curated genetic markers that directly impact your nutrient needs.
Absolutely. Your genetic data is processed in a CLIA-certified, HIPAA-compliant laboratory. We never sell, share, or provide your genetic information to third parties, including insurance companies, employers, or law enforcement. Your data is encrypted at rest and in transit. You can request full deletion of your genetic data at any time.
After you mail your DNA kit back, lab processing takes approximately 3–4 weeks. Once your results are in, your custom formula is manufactured at our NSF cGMP facility, typically 5–10 business days, and shipped directly to you. Total timeline from kit to bottle is approximately 5–6 weeks for your first order.
Every formula starts with a foundational base of essential nutrients in their most bioavailable forms, active folate, methylcobalamin B12, chelated zinc, and more. On top of that, your specific genetic variants trigger additions, dosage increases, or form changes. Your customer dashboard shows exactly which ingredients are in your bottle and why each one was selected based on your DNA.
Most competitors use quizzes or blood tests. Quizzes measure what you already know about yourself. Blood tests measure biomarkers that fluctuate daily. DNA is permanent, test once, optimize forever. And unlike pill-pack services that recommend off-the-shelf capsules, we custom-blend a single formula manufactured specifically for you. No two bottles are the same.
The $149 DNA kit is standalone, you pay it once, get your full insights report, and that's complete. The personalized supplement subscription is optional and entirely separate at $159/mo (3-month minimum, billed monthly). Subscription only begins the day your first custom formula ships. You decide whether to opt in after seeing your results, no bundle required.
We’re careful not to make outcome promises, your genetics inform what your body needs, not a guaranteed timeline for feeling different. That said, many members report noticing changes in energy, sleep quality, or general wellbeing within the first 30–60 days. Nutrient optimization is a gradual process, and consistency matters most.
You can cancel anytime after your 3-month commitment period ends. During the commitment period, you can pause your subscription for up to 30 days. If you’re unsatisfied with your first order, contact us within 30 days of receiving your supplement, we’ll work with you to make it right.
No. Your DNA doesn’t change. Once we have your genetic profile, your formula can be remanufactured indefinitely without retesting. We may refine the rules engine over time as new research emerges, which could improve your formula, but you’ll never need another cheek swab.
We recommend consulting your healthcare provider before starting any supplement, especially if you take prescription medications. Your Trait dashboard flags any relevant genetic considerations (like clotting-related variants), and all ingredient forms and dosages are within established safe upper limits. Our formulas are manufactured at an NSF cGMP-certified facility.
Founding cohort
Be among the first.
The science to read your own biology already exists — it just hasn’t reached you yet. Founding members get in at the start: you help shape the product, lock the founding price for life, and stay first as the panel and our clinical advisory board grow.
CLIA-certified labNSF cGMP manufacturingPeer-reviewed science
Founding price, locked
The $149 kit and $159/mo formula are held for founding members — even as pricing rises later.
A direct line to the founders
Reply to any email and Andrew and Calum read it. Your questions shape the product in real time.
Your results refine the engine
With your consent, early members' de-identified outcomes sharpen the rules for everyone who follows.
First as the science deepens
Our clinical advisory board is forming now. Founding members get every panel and engine upgrade first.
Claim your founding spot, $149
No borrowed testimonials, no inflated reviews — just the science, our partners, and our names on it.
I’ve spent years pushing for health and access — with the Climate Reality Project, with ONE. I co-founded Trait because the science to read your own biology already exists; it just sits behind clinics and price tags most people can’t reach. We’re early, and if you join now you’re not a customer number — you’re a founding member who helps shape what this becomes.
Your DNA already has
the answers.
Stop guessing. Start with your genetics.
Begin your formula
$149 DNA kit · $159/mo optional supplement subscription · 3-month minimum
- CLIA-certified lab
- NSF cGMP facility
- 99.82% genotyping accuracy
- Secure Stripe checkout
- Cancel after 3 months
- Founder-answered support
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.