vitality
vitality

About Vitality

We believe your body already knows.

Vitality exists because we got tired of the supplement industry selling guesswork. Your DNA carries precise instructions for what your body needs. We just read them.

Our story

Started with a simple question.

What if your supplements were as unique as your fingerprint?

The average American spends over $50 a month on supplements chosen by marketing, not biology. Multivitamins are formulated for a statistical average that describes almost no one. Pill-pack services recommend from a fixed menu based on a quiz you filled out in three minutes. Blood tests measure biomarkers that shift with yesterday's meal.

DNA is different. It doesn't fluctuate. It doesn't depend on what you ate or how you slept. Your genome is the permanent instruction set your body runs on — and buried in it are precise indicators of how you absorb, process, and utilize every nutrient.

Vitality was founded in 2024 to close the gap between what genomic science already knows and what the supplement industry actually delivers. We partnered with a CLIA-certified genotyping lab and an NSF cGMP-certified manufacturer to build the first end-to-end pipeline that reads your DNA and compounds a single custom formula from it — no quizzes, no guesswork, no one-size-fits-all.

We're a Delaware C-Corporation headquartered in Austin, Texas. Pre-launch. Building in public. Backed by conviction, not hype.

Founders

The people building this.

Calum Worthy

Calum Worthy

Co-Founder & Director

Los Angeles, CA

Actor, activist, and wellness advocate known for Disney Channel’s Austin & Ally, Netflix’s American Vandal, and Hulu’s The Act. Calum works with Al Gore’s Climate Reality Project and Bono’s ONE Organization. He brings Vitality’s mission to a global audience — using his platform and network to make genomic nutrition accessible, not exclusive.

Andrew Jenkins

Andrew Jenkins

Co-Founder & President

Austin, TX

Serial founder and operator with deep expertise in paid acquisition, conversion economics, and scaling consumer businesses. Andrew runs multiple companies including IAP Career College — 180+ online certificate courses — and a Philippines-based BPO. He saw firsthand how the supplement industry sells guesswork dressed up as science, and set out to build the product he wished existed: one that starts with your actual biology.

Medical Advisory Board

Guided by science.

Our advisory board reviews every SNP-to-supplement mapping, validates dosing protocols, and ensures our formulas meet the highest standards of clinical rigor.

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{{ADVISOR_1_CREDENTIALS: e.g. MD, PhD}}

{{ADVISOR_1_AFFILIATION: e.g. Stanford School of Medicine}}

{{ADVISOR_1_BIO: e.g. Board-certified in internal medicine with a research focus on nutrigenomics and precision nutrition. Advises Vitality on the clinical validity of SNP-to-supplement mappings and regulatory compliance for wellness claims.}}

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{{ADVISOR_2_CREDENTIALS: e.g. PhD, RD}}

{{ADVISOR_2_AFFILIATION: e.g. Harvard T.H. Chan School of Public Health}}

{{ADVISOR_2_BIO: e.g. Registered dietitian and researcher specializing in genetic variation and micronutrient metabolism. Reviews Vitality’s base formula design and dosing protocols to ensure safety and efficacy within established upper limits.}}

{{ADVISOR_3_NAME}}

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{{ADVISOR_3_CREDENTIALS: e.g. MD, FACMG}}

{{ADVISOR_3_AFFILIATION: e.g. Mayo Clinic Department of Clinical Genomics}}

{{ADVISOR_3_BIO: e.g. Clinical geneticist with expertise in pharmacogenomics and hereditary risk assessment. Oversees the scientific rigor of Vitality’s SNP panel curation and conflict resolution logic.}}

Ready to see what your DNA says?

Join the people who stopped guessing and started knowing.

Get Started