Trait
Trait

Pricing

Read your biology.
Then build the formula.

Start with the DNA kit, your insights are yours for life. When you’re ready, we blend a one-of-one supplement built from what we found. No bundle. No pressure.

Start here

Step 1 · One-time

Trait DNA Kit

$149one-time

Everything you need to map your biology. No subscription required.

  • At-home cheek swab kit shipped to your door
  • Genotyping of ~710,000 data points
  • Curated analysis across 200+ supplement-related SNPs
  • Full personalized insights report (gene-by-gene)
  • Member dashboard with all your DNA data
  • Lifetime access, your DNA doesn't change

Secure checkout via Stripe · No subscription required

Step 2 · When you’re ready

Built from your results

Personalized Supplement

$159/mo

Once your DNA report lands, we show you exactly what your formula would contain, every ingredient, every dose, every reason. You decide if you want it shipped. 3-month minimum once you opt in.

  • Custom-blended supplement formula (one bottle)
  • Built from your specific DNA profile
  • 90-day supply shipped automatically every 3 months
  • Formula re-optimized as new research is published
  • Available as capsules or flavored powder
  • Cancel anytime after the 3-month minimum

You’ll be invited to subscribe when your DNA results come back, typically 4-5 weeks after you order the kit. No commitment now.

Pay $149 today. Decide on the supplement after you’ve seen your results.

How we compare

More markers. Lower entry. One bottle.

The honest read on the DNA-personalized supplement space. Everyone’s product is a little different, here’s exactly how Trait sits next to the names you may already know.

Trait

  • DNA: 200+ curated SNPs from ~710K genotypes
  • Kit: $149 one-time
  • Monthly: $159, only if you opt in
  • Formula: Custom-blended, one bottle
  • Insights: Yours for life, no subscription required

10X Health (Gary Brecka)

  • DNA: 5 genes
  • Test: $599
  • Monthly: Subscription required for protocol
  • Formula: Selected from off-shelf catalog

Rootine

  • DNA: DNA + blood biomarkers
  • Blood-work: ~$125
  • Monthly: ~$94 (multivitamin paused 2025)
  • Formula: Microbead vitamins, pivoting to drink mixes

Comparison figures based on publicly listed prices and product descriptions as of June 2026. Each company’s offering evolves; we update this section quarterly. If you find something here you believe is inaccurate, email hello@vitalityformulas.co and we’ll review.

The economics

One bottle, or ten.

A thorough supplement routine usually means a cabinet of bottles, generic doses, and a lot of guessing. Here is roughly what that costs — and what you replace it with.

Off the shelf, à la carte

$225/mo

  • Methylated B-complexactive folate + B12, methylation$22
  • Vitamin D3 + K2immune, bone, mood$20
  • Omega-3 (high EPA/DHA)anti-inflammatory, cardiovascular$30
  • Magnesium glycinatesleep, stress, muscle$18
  • Zinc + seleniumimmune, thyroid, antioxidant$16
  • CoQ10mitochondrial, vascular$25
  • Bioavailable curcumininflammation support$26
  • NAC / glutathione supportoxidative stress, detox$18
  • Chromium + berberineglucose metabolism$22
  • Foundational multivitaminbroad micronutrient base$28

Plus 8–12 capsules a day, ten expiration dates to track, generic one-size doses, and no idea which ones your body actually needs.

Your Trait formula

$159/mo

  • One bottle, built from your DNA
  • Doses set to your variants, not a label average
  • No double-dosing, no gaps, no guesswork
  • Reformulated as the science (and your needs) evolve
  • Shipped to your door every 90 days

About $66 less each month

than a comparable do-it-yourself stack — and personalized.

Illustrative comparison. Prices reflect typical premium-brand retail for 30-day supplies and vary by brand and dose; your formula’s exact contents depend on your DNA. The point isn’t the precise number — it’s that one personalized bottle replaces a shelf of guesses.

Questions

Frequently asked.

Do I have to subscribe to the supplement to do the DNA test?
No. The $149 DNA kit is a complete standalone purchase, you get the kit, the lab analysis, your full insights report, and lifetime access to your data. The $159/mo supplement subscription is entirely optional and can be started later after you see your results.
What's included in the $149 DNA kit?
Your $149 covers the kit, return shipping, lab genotyping of ~710,000 markers, analysis against 200+ curated SNPs, and your full personalized insights report. No subscription required.
How does the optional $159/mo subscription work?
After your DNA results come back, you can opt into the supplement subscription anytime. It's $159/month with a 3-month minimum, billed monthly. Your custom-blended formula ships every 90 days. The first month doesn't bill until your first formula actually ships (typically 5-6 weeks after we receive your sample).
How long until I receive my results?
Your kit arrives in 3-5 business days. DNA processing takes 3-4 weeks once you mail it back. Total: ~4-5 weeks from order to seeing your insights report.
Why a 3-month minimum on the subscription?
Two reasons, one biological, one practical. Biologically, supplementation works on the timescale of cellular turnover: red blood cells renew about every 120 days, and markers like homocysteine and vitamin D take 8-12 weeks of consistent intake to meaningfully shift. A few weeks isn't a fair test of your formula, three months is the minimum window to actually feel and measure a change. Practically, each formula is custom-blended to your DNA (not pulled from inventory), which carries a per-batch setup cost; a 3-month commitment lets us hold the price at $159 rather than pricing in single-bottle economics. After three months, cancel anytime.
Can I cancel my membership?
You can cancel the supplement subscription anytime after the 3-month minimum period. The $149 DNA kit is non-refundable once your sample reaches the lab, since processing has already begun.
Do you ship to Canada?
Yes, we're proudly Canadian-founded and ship to Canada. A couple of honest cross-border notes so nothing surprises you: international DNA kits don't include a prepaid return mailer (customs rules), so you'll cover return postage (typically about CA$25-50 via a tracked courier) and complete a short customs form when you mail your sample back. It's declared as an exempt human specimen for DNA testing, value $1-5, for diagnostic testing only, we give you the exact word-for-word wording and a four-step guide at vitalityformulas.co/sample-return (and in your welcome email). If you later start the supplement, any import duties are set by the CBSA and collected on delivery (usually modest).
Is my DNA data safe?
Yes. Your genetic data is processed by a CLIA-certified, HIPAA-compliant laboratory. We never share your data with third parties for marketing or insurance purposes. You can request complete deletion of your genetic data at any time.

Ready to begin?

$149 today. Decide on the supplement after you see your DNA.

Order my DNA kitSee a sample of your results portal →